Talking about housing: understanding the power of framing to help shift public attitudes

Framing means understanding how people think and feel, and then telling stories that change hearts and minds. Nat Kendell-Taylor, CEO of the Frameworks Institute will provide an insight into how it has been used to shift thinking in other sectors. You will also discover what to expect from the new Talking about Housing project, co-funded by the Joseph Rowntree Foundation and the Nationwide Foundation. As the research gets underway, this will give you understanding of how intelligent framing will help the housing sector.