Mindset, Planning, Delivery and Measurement & Improvement are four pillars that need to be addressed by housing associations who want to successfully implement channel shift initiatives.

But how do you actually make channel shift happen?

In this talk, we’ll frame these key concepts around self-service. We’ll discuss practical steps on how to get staff engaged and enthused for your project. You’ll also learn about best-in-class software used by commercial organisations outside the sector to drive engagement and advocacy for your digital channels and accelerate your channel-shift goals.