By 2041, it’s predicted that 25% of the UK population will be over 65. Yet there is currently a disconnect between the amount of people at retirement age in the UK, versus the number of purpose-built later living homes in operation. How do we address the barriers to supply and investment in the later living market to meet the growing demand? How can we guarantee a good service offering and what are the long-term opportunities in later living for the wider housing market?